campaigns.
launches and event promo.
You may have a new product to launch, a promotional campaign for an event or a marketing target to achieve i.e, gain 2k more subscribers or increase visits to your website etc; all of which requires pre and post event strategy planning. Not only do you want to execute the campaign to its fullest potential but you also want to capitalise and collect data for upcoming campaigns.
I can act as outsourced support to build your strategy, support your implementation and reach your business goals!
During lockdown, music platform LDN RBS, wanted to come up with an innovative way to continue growing their following and engagement despite not being able to host public events.
After some brainstorming, we decided to host a series of online talent shows using Instagram Live and incorporating an influencer engagement strategy.
The campaign attained views of up to 2,400 per show and a 52% follower growth over a 12 week period.
follower growth and engagement strategy.
Over 5 years, I worked on Emerald Live’s marketing strategy. As a small business it was fundamental that expenses where spent wisely and resources spread more effectively. We focused on social media strategy, website seo, press and radio promotion and a strong email strategy.
We attained and average of 85% tickets capacity over 65 events during the 5 years. Very impressive statistics for live music events in London