branding.
Your branding is developed to distinguish your business’ ethos, service / product and market positioning . Your consumers will associate these visual features with your brand, so you’ll want to make sure to stand out while being sincere to your core business values. Together we can develop everything from your buyer persona and tone of voice to your logo and marketing templates.
Have a look through my graphic design portfolio for some further examples of branding work.
EMMA LOUISE is a photographer, 8 years into her career, looking to upscale her branding with the objectives to better showcase her experience, industry leadership and thus increase her fees.
I reworked her initial logo and developed a brand identity so that all her online and administrative materials are cohesive. One her core assets were refined i.e, main logo and colour palette, I made variations of the logo that could be used on all marketing materials including business stationary. Moving onto the Instagram branding, I created IG highlights and social media templates inline with her brand aesthetic and brand design.
brand identity and Instagram branding.
brand style guide.
BACKWOODS SAUNA have recently begun growing their businesses across Canadian states, which means there are several people working on the marketing for the business. They needed a branding style guide to enable clear communication to ensure that all content adheres to their branding guidelines.
I designed a logo and graphic assets that are in line with their business services and ethos. The deck predominantly focuses on guidelines for promotional marketing collateral i.e print and social media flyers and infographics. It also includes business stationary templates and logo variations.
brand pitch deck
EMERALD LIVE as in the process of reaching out to potential sponsors and investors for upcoming projects. They needed a brand pitch deck that gave information about their market, brand and objectives including industry statistics and business milestones.
I collated the information and designed a deck that highlighted their achievements and USP’s. This project required an articulate account of their brand mission and intentions to serve the objective of the deck, so good copy was vital. Eye-grabbing visuals, impressive statistics and punchy write-ups helped Emerald Live secure their target funding.